How To Market Music: A HIGHLY EFFECTIVE No-Fail 3 Step Music Marketing Formula That Works

How To Market Your Music More Effectively

Knowing how to advertise your music is considered to be THE most important thing you can do for your music business and your music career all together. You know it’s a thing that must be handled and when you’re not making efforts to learn how exactly to market your music better then you ought to know that, at least, nothing serious will ever happen in your music business career.

The first thing to consider is whether or not you’re currently managing the standard elements of a highly effective music marketing campaign.

What do I mean by this?

To begin it’s important to assess where you’re at at this time and determine whether or not you know and understand just what the basic components of an effective music marketing campaign are? Let’s face it, in the event that you plan on creating a name for yourself in the music industry it is important to realize you’ll be investing a great deal of your personal money and time into your music career. If you’re certain your absolute goal would be to mold your music talents right into a true “music business” and you also have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as possible possibly be.

Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for example, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.

On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and with out a formula or the required accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one and even two of the key components without the essential third aspect in a music marketing campaign won’t bring in maximum returns for enough time invested. This just isn’t how to market music effectively.

Don’t get me wrong, getting the name out there and partaking in conversations with fans can be cool, even self gratifying and it’s really much better than not doing some thing, but imagine how much more effective you’d be if you visited work on these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.

THE ANSWER To Ineffective Music Marketing

The bottom line is that when you break down the ins and outs on how best to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements which are most productive for your music business growth. Divided in an an easy task to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:

Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message to them. Everything you do should create a knowledge for you and your music always. Approach this with precision and a company direction as well as your music business foundation will undoubtedly be solidified for years to come.

Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Virtual Reality Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” get this to process a breeze. Once you have laid the initial groundwork and you have made your audience aware of just what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts wish to know you are for real. That you value them. That you’re here for the long-haul. Making connections with them and keeping them involved with your growth process will ensure this happens for you personally.

Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to invest their money and purchase your stuff and the rest of your music marketing processes will flow and flourish so much easier.

Yes! It’s Easier Said Than Done

I recognize that it’s easier to talk about these exact things than it is to make them happen in your job but this is what the music business is centered on so incorporating these procedures into your music business campaign is a must, or you merely won’t last long enough to make dent in the music world.

And that’s not what we want for your music career… is it?

Again, it could seem easy enough to map these things out on paper nevertheless, you that most bands and musicians will see a hundred and one ways to screw this up.

You’ll either spend too much time on creating awareness and connecting together with your audience but then fail to require the sale. Or you’ll ask for the sale way to often and forget about connecting with your people. I mentioned earlier that it’s cool to obtain all gung-ho, get busy, and at once out there and execute a couple of music marketing, but if you are not touching all three components of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.

Don’t Fall Into the Marketing Music Business Trap

You’ve seen them. They’re all over the place. Lame press releases that musicians love to distribute nowadays. These pr announcements are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably delivered something like this yourself at one time or another.

Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you stack up a headline such as this against my 3 step process. Start to see the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my pal is really a no no. It’s 100% self interested and sadly, it’ll fail each and every time it’s used.

Fans and media see right through this. All the band wants is the money. For a few unknown reason the band is expecting us to head on over to the link contained in their press release and click on the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they ask for the sale?